Cuts the noise
Shuts down popup tabs, overlays, and cookie clutter that keep hijacking normal browsing.
Why people will use it
Keep the pitch tight and practical: cleaner tabs, fewer interruptions, less junk in the way.
Per-tab control
Keep it simple when you want it simple, and loosen the grip on the one tab that actually needs it.
No tracking angle
This is about making the web calmer, not sneaking in a whole second business model behind the curtain.